Born in 92.. R kid from Manchester.
There is something comforting about the creative process, having the freedom to create is what makes me feel alive, it’s something I’ve engrossed entirely. it’s not a ‘happy’ feeling, the things I create doesn’t come from a happy place, more so, a dark, unruly, vivid and f’d up place, there is solace here. This is my way of feeling fulfilled.. I don’t see the point in doing anything that doesn’t create an emotion.
It's the confidence they make you feel, the happiness they bring you, the feeling you get when you see them, the emotions they stir, that’s what it’s all about, if you feel good wearing Koi, and it makes your day just that bit better, or you just see them and visually they make you feel something intense, then my goal is achieved.
Day to day therefore feels like an intense ongoing battle, each day filled with an extreme focus and need to perform, with no clear definition of ‘victory’.
Koi is a brand run by myself, we have some of the best creatives around who all work relentlessly in the pursuit of creating something special. When you’re experiencing Koi, you’re absorbing the countless hours and energy we all put into the brand, this is the positive energy we are passing on to you, so you may ask the question what happens when you put some of the best creatives in a room and ask them to focus on creating something special, well you get Koi.
What can you expect? For us to keep pushing the boundaries of what shoes can look like, and continue to embolden the meaning of Koi, we want to treat purveyors of the brand as an extended family, and bring you closer to who we are, and what we do, and share in the stories and things we create, the positivity we feel working here, we want you to feel that too, and underpinning all this will always be our strong foundational line of affordable, everyday vegan footwear.